The EXILIM EX-ZR300 gives you more photo fun than ever. With Quick Response, the camera is ready for your subjects in just 0.95 seconds. Take impressively fast shots thanks to a very quick auto focus, as well as the extremely short switch-on time. In Premium Auto Pro mode, the EX-ZR300 automatically detects the relevant subject situation and selects the appropriate setting. With a multitude of functions, such as HDR Art, HS Night Shot or the background blur function, taking photos with the EX-ZR300 is a real experience. The 24 mm wide angle lens and the 12.5x optical zoom record every valuable moment very simply at the touch of a button. If you want straightforward viewing of your most beautiful shots on a monitor or on your Smartphone, the camera features Eye-Fi/FlashAir technology so you can transfer the photos wirelessly.